RDA and Zeus distributing Tie Break Tens media rights
By Martin Ross
International media rights to tennis’ Tie Break Tens, the quick-fire competition, are being sold by RDA, the sports media rights agency, and Zeus Sports Marketing Group, the London-based boutique sports marketing agency headed by media rights consultant Nick Haigh.
The two-year deal has been agreed ahead of this month’s event in Melbourne, the first Tie Break Tens tournament to be staged outside Europe, with further events to come in New York and Madrid in 2018.
The Melbourne leg will be held on the evening of 10 January at the Margaret Court Arena, one of the venues within Melbourne Park that will stage the Australian Open later this month.
World number one Rafael Nadal was yesterday named among the participants at the Tie Break Tens event in Melbourne, joining Novak Djokovic, the six-times Australian Open champion, world number nine Stan Wawrinka and Australian duo Nick Kyrgios and Lleyton Hewitt among the field.
Each match is a super tie break to 10, enabling the competition to be decided in one evening.
An Australian broadcaster for the $250,000 winner-takes-all tournament is set to be announced soon.
The inaugural Tie Break Tens event was held in London in December 2015 as part of Champions Tennis, the IMG-owned competition for retired tennis stars.
Further tournaments were held in Vienna (2016) and Madrid (2017), and the series will return to the Spanish capital on 3 May this year, following on from the event at New York’s Madison Square Gardens on 5 March.
Last year, Sunset+Vine, the UK-based television production firm and media company, agreed a three-year host broadcast agreement for the Tie Break Tens and negotiated a rights deal in the UK and Ireland with Dave, the free-to-air channel owned by UKTV.
TVE, the Spanish public-service broadcaster, showed the 2017 event held in Madrid.