BCCI seeks supporting sponsors for IPL
The Board of Control for Cricket in India today invited companies to express interest in becoming lower-tier commercial sponsors of the Indian Premier League, the high-profile Twenty20 competition.
The governing body is seeking six official partners, one strategic timeout partner and one umpire partner for between three and five years.
The rights on offer include the use of the official IPL logo and official partner status in all communications, category exclusivity across all central sponsorships for the tournament and first right of refusal on broadcast sponsorship in product category.
The appointed companies will also benefit from television-facing branding, match day activation opportunities, tickets and hospitality, promotional photography and archive footage, other branding and a presence on the official IPL website.
Companies have been requested to send expressions of interest by email to firstname.lastname@example.org by 5pm Indian Standard Time on 17 January.
Full details of the rights on offer are available at http://www.bcci.tv/news/2018/press-releases/17013/expressions-of-interest-for-ipl-partner-rights.
The appointment of new BCCI partners represents the next stage of the commercial sales process for the new IPL cycle.
The governing body has already generated a mammoth Rs163.5 billion ($2.57 billion) from the sale of global media rights to Star India, the prominent Indian broadcaster, and Rs22 billion from the sale of title sponsorship rights to Vivo, the Chinese smartphone maker, in five-year deals starting with the 2018 competition.
The 11th edition of the star-studded Twenty20 league takes place from 4 April to 31 May.